Pros: This new social network helps friends and family to connect with the people they do NOT see everyday. For people who don't see their families and friends every day, FB has fixed that problem. The real names and identities greatly reduces the number of anonymous cowards in comments. Friends pull in their friends, creating a social entry point to your site. Also, if you are already signed into FB, elsewhere, lowers the barriers to commenting. Most "liked" comments get voted to "the top". It also knows who your friends are, so you will see those comments first.
Cons: There is no support for Twitter or Google Id's, which leaves out the other half of the social Web. There are no backups and other lock-ins will make it hard for sites to leave. And, if you work somewhere that blocks Face book, you are out of luck. You can't even if you try, they know that you would want to go on Face Book, so they would block it because you're not getting any work done. Also, your friends might be surprised to find their replies in your Face book News stream reproduced on another site’s comments. Expect a backlash.....
In my opinion, there is really no "up" side to Face Book. I know there is a way to talk to your family and friends, but this social network, is just a big mistake. Ever since FB was created, there has been 3,000 people, who had either committed suicide, or just died from meeting up with their "friend" on FB (in real life).
Face book 2011 (picture below)
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